7 Free Google Tools for Increasing Visitors on Blog

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Every blog owner wants to attract large number of audience to the website. But unless you take proactive steps to improve the online visibility of your website, your website will remain hidden in the cyber world without attracting much traffic.

You don’t have to spend large sums to attract visitors to your website. In fact, you can do it for free using the 7 best Google tools that we will discuss in this article.

1.       Google Trends

Google Trends is a free online tool that you can use to find out trending keywords related to different categories. Using the tool, you can find out popular keyword terms and even compare them by analyzing their usage over time in different locality. The online tool will help you decide the keyword that you can incorporate in your site for increased online traffic. You can also generate blog ideas that are based on the popular keywords.

2.       Google Analytics

Google Analytics is another free Google tool that you can use to drive online traffic towards your blog site. Using the free online tool, you can know a lot about your target audiences including demographics, device usage, traffic sources, and social engagement. You can know about what keywords make the visitors click on the link and sign or purchase a product or service.

3.       Google Blogger

Google blogger is a self-hosted platform similar to WordPress. Since the blogging platform is owned by Google, you have much more chances of appearing on the top of the Google search result pages when you use the platform for blogging.

4.       Google Mail

You can easily generate traffic to your blog using Gmail. Millions of users all over the world use Gmail to send and receive emails. What’s more, Gmail’s market share continues to increase as more and more people are migrating from Yahoo and Hotmail. So, an effective blogger outreach program can allow you to easily generate traffic to your blog using Gmail.

5.       Google Webmaster Central

Google Webmaster Central is another great online resource that you can use to improve visitors. The free Google tool can tell you metrics related to your blog including page bounce rate, website back links, dead links, duplicate text, search queries, and much more. You can use the information to fine tune your website and generate a large number of online traffic for your blog site.

6.       Google DoubleClick Ad Planner

If you want to know about quick demographic information about your online audiences, you can use Google DoubleClick Ad Planner. The free online tool displays a lot of information about the target audiences including average visitors’ age, income, gender, education, other sites visited, keywords searched, to name just a few. The information can be used to improve the content so that it satisfies the needs of the target audiences.

7.       Google Alert

Google Alert allows you to monitor the websites for mention of specific keywords. You will receive email alerts whenever a specific keyword is mentioned online. In this way, you can know about topics that will be a hit among your online blog audiences.

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